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Media Strategy Leader
2 weeks ago
We are seeking a strategic leader to drive our paid media campaigns and turn every dollar into real growth opportunities.
The successful candidate will lead paid media strategy across channels, optimizing performance and collaborating with content and creative teams to drive measurable results.
- Plan and execute paid media campaigns across Google Ads, Meta, etc.
- Monitor, optimize, and report on key metrics (ROAS, CPA, CPL).
- Run A/B tests to refine creatives, messaging, and audience targeting.
- Align campaign strategy with business-wide goals through close collaboration.
Key Requirements:
- 5+ years in performance-driven marketing.
- Proven track record in scaling high-impact paid campaigns.
- Strong analytical mindset; hands-on with Google Analytics, Meta Ads Manager, etc.
- Clear communicator with strong reporting skills.
- Based in CA or available during PT hours.