Consumer Experience Strategist

1 day ago


Surat, Gujarat, India beBeeActivation Full time ₹ 20,00,000 - ₹ 30,00,000

Job Title: Consumer Experience Strategist

About the Role:

  • We are seeking a skilled and innovative leader to develop and execute strategic plans for consumer activation, driving business outcomes and brand growth.
  • Collaborating with cross-functional teams, you will design and deliver impactful marketing campaigns that leverage cutting-edge technology like AR/VR and gaming.
  • You will measure campaign performance using key metrics such as productivity, sales lift, and brand health.
  • With negotiation skills and cost-effective models, you will optimize our marketing budget.
  • Identifying new touch points for engagement, sampling, and sales, including experiential events, partnerships, and digital platforms.
  • You will build and maintain a comprehensive consumer database, enabling retargeting opportunities in future activations.

Responsibilities:

  1. Design an annual calendar of activities aligned with our brand plan, driving execution and measuring campaign impact.
  2. Develop clear strategies for each key sub-brand, incorporating activation roles to achieve business objectives and measure success.
  3. Promote rural and higher participation in festivals and events, exploring regional markets.
  4. Create innovative campaigns using technology, focusing on disruption and customer experience.
  5. Ensure finance tracking and SOP adherence are reviewed regularly.
  6. Manage agency relationships, including specialized and regional partners.
  7. Promote best practices in activation and digital projects.


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