
Head of Consumer Insights
2 days ago
Job Overview:
A key member of our team will be responsible for leading the analysis of audience data using industry-standard measurement tools. They will interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms.
Key Responsibilities:
- Analyzing audience data and presenting findings in clear, actionable stories
- Developing strategic insight decks and presentations for senior management and programming teams
- Integrating quantitative data with qualitative research to build a 360-degree understanding of audience behavior
Required Skills & Qualifications:
- Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields
- 12 + years of experience in a media/entertainment environment with a strong focus on audience research and insights
- Deep working knowledge of BARC software and television/digital audience measurement systems
Tech & Analytical Skills:
- Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools
- Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools
Preferred Qualifications:
- Experience in broadcast, streaming, or digital content strategy
- Exposure to qualitative research methods and the integration of consumer insights
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