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International Marketing Expert for India Market Expansion
1 month ago
We are seeking an experienced Branding & Marketing Manager to lead our marketing efforts in India and drive the company's growth in the region.
The successful candidate will be responsible for developing and executing lead acquisition campaigns, creating a go-to-market strategy for exploring potential new markets, and implementing retention marketing strategies to boost repeat customer engagement.
You will oversee branding and communications initiatives for local and regional marketing activities, including media relations, promotions, online marketing, CRM, and events. Additionally, you will formulate a comprehensive digital marketing strategy encompassing SEO/SEM, database management, and social media.
Your role will involve collaboration with agencies and vendor partners to enhance marketing efforts, utilizing the CRM system to assess customer data, and evaluating current and potential customer activities.
Responsibilities:- Team Leadership:
- Manage and structure the marketing team to achieve goals and project milestones.
- Marketing Campaign Development:
- Plan and execute lead acquisition campaigns to meet targets for both lead quantity and quality.
- Create a go-to-market strategy for exploring potential new markets.
- Develop retention marketing strategies to boost repeat customer engagement.
- Brand Management:
- Oversee branding and communications initiatives for local and regional marketing activities.
- Digital Strategy:
- Formulate a comprehensive digital marketing strategy encompassing SEO/SEM, database management, and social media.
- Evaluate the effectiveness of each marketing channel and optimize for better results.
- Market Insights:
- Conduct market research to identify trends and insights related to new technologies and market dynamics.
- Adjust business strategies based on research and analysis of market trends.
- Budgeting and Forecasting:
- Manage marketing budgets and forecasts, ensuring targets are set and met.
- Education:
- Bachelor's degree or higher in Marketing, Public Relations, or Communications.
- Experience:
- Minimum of 5 years of experience in the finance industry, with a preference for experience in the CFD/FX sector.
- Skills:
- Strong analytical and problem-solving abilities, with a focus on data-driven decision-making.
- Detail-oriented with excellent communication and interpersonal skills.
- Fluency in English.
India (remote)
Salary:$80,000 - $120,000 per annum, depending on experience
About Us:King Deux Search & Consulting is a specialized executive search firm that offers bespoke talent solutions across financial services and commerce. We are committed to not only finding the right opportunity for our candidates but also leaving a legacy that lives on beyond the hiring process.
