Marketing Efficiency Expert
5 days ago
We are seeking a highly experienced Marketing Efficiency Expert to join our team at upGrad International. As a key member of our marketing operations team, you will play a critical role in streamlining our marketing processes to drive efficiency and effectiveness across all marketing initiatives.
Your primary responsibilities will include:
- Supporting the execution of multi-channel marketing campaigns, ensuring operational excellence;
- Owning end-to-end social media management for upGrad international channels and strategy across Facebook, Instagram, and YouTube, and others;
- Monitoring, measuring, and reporting on the performance of marketing campaigns & social media, using data to drive actionable insights and improve future efforts;
- Continuously evaluating and improving marketing processes to enhance productivity and efficiency, working to implement best practices;
- Assisting in managing the marketing budget, tracking expenditures, and ensuring that resources are allocated effectively.
Requirements:
- At least 1.5+ years of experience in marketing operations or a related field;
- A Bachelor's degree in Marketing, Business, or a related field;
- Proficiency with Hootsuite, Campaign Manager, Ads Manager;
- A strong ability to interpret data and derive insights to optimize marketing strategies;
- Exceptional organizational skills and attention to detail with the ability to manage multiple projects simultaneously;
- Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams;
- Creative problem-solving skills with the ability to thrive in a fast-paced, dynamic environment.
Salary: $70,000 - $90,000 per year based on location and experience.
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