Market Expansion Specialist

4 days ago

Bhavnagar, Gujarat, India beBeeGrowth Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Job Title: Market Expansion Specialist

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As a Market Expansion Specialist, you will play a pivotal role in the successful launch of innovative SaaS tools. You will be responsible for developing and executing strategies to take our products to market, collaborating with cross-functional teams to drive alignment, define messaging, establish positioning, and ensure data-informed execution from ideation to launch and beyond.

Key Responsibilities:
  • Conduct in-depth market research to understand customer needs, pain points, and competitive landscapes, ensuring strategies are grounded in actionable insights.
  • Develop positioning, value propositions, and messaging frameworks that resonate with ideal customer profiles and differentiate us from the competition.
  • Create and own a robust growth strategy, detailing timelines, launches, stakeholders, and KPIs.
  • Work seamlessly with cross-functional teams to coordinate launch plans and streamline execution.
  • Plan and execute campaigns (digital, advertising, events), drive sales enablement, and oversee channel strategies to create awareness and demand.
  • Define KPIs, monitor performance, analyze results, and iterate to maximize growth effectiveness.
  • Gather feedback from customers and stakeholders to refine strategy, messaging, and product enhancements.
Requirements:
  • At least 3 years of experience in GTM, product marketing, or related strategic roles, preferably in SaaS.
  • Strong strategic thinking with data-driven decision-making skills.
  • Excellent project management capabilities, timely, detail-oriented, and decisive.
  • Outstanding communication skills, capable of rallying teams and articulating vision.
  • Deep understanding of growth frameworks: positioning, messaging, ICPs, distribution channels, and launch tactics.
  • Experience running cross-functional launches from inception to execution.

By joining this organization, you'll thrive in an entrepreneurial environment with autonomy, ownership, and growth opportunities. Collaborate with a passionate team committed to creativity, excellence, and impact.

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