Digital Brand Manager

2 days ago


Vijayawada, Andhra Pradesh, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000

Job Title: Digital Marketing Specialist

At a leading healthcare tech firm, we're on a mission to revolutionize the wellness industry using AI and machine learning.

You'll be responsible for driving user acquisition and brand awareness for our flagship app, AiWell. You'll collaborate with cross-functional teams to shape the brand's narrative in the health-tech space.

Main Responsibilities:

  • Campaign Development: Develop and execute content and campaigns that drive app installs and engagement.
  • Channel Management: Manage social media, email marketing, and performance campaigns.
  • Collaboration: Collaborate with design, product, and sales teams to ensure brand consistency.
  • Performance Analysis: Analyze campaign performance and optimize for reach, engagement, and conversion.
  • Community Building: Build community and brand affinity through strategic messaging and storytelling.

Success Metrics:

  • Growth in app installs and active users.
  • High engagement across channels.
  • Strong brand recall and user retention.
  • Seamless cross-channel messaging.

Qualifications:

  • 2–4 years of experience in digital marketing or brand communications.
  • Strong writing and content creation skills.
  • Familiarity with analytics tools and marketing automation platforms.
  • Passion for wellness, storytelling, and user-centric design.
  • Bonus: Experience in influencer marketing or community building.

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