Global Brand Director

12 hours ago

Vijayawada, Andhra Pradesh, India beBeeLeadership Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Brand Leadership Role

The Brand Director will spearhead the creation and execution of distinctive brand identities for each university campus in India, shaping perceptions among students, parents, faculty, and partners.

This senior leadership role combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrolment, deepen engagement, and build long-term university brand reputation.

About the Job:

  • Develop a composite brand strategy that balances global equity with unique positioning in the Indian market.
  • Create a scalable brand architecture that supports multiple academic programs, partnerships, and audiences.
  • Design and manage large-scale influencer marketing campaigns with high-authority influencers and education YouTubers.
  • Lead ATL campaigns including print and outdoor to drive mass awareness and reputation building.
  • Oversee media strategy and planning in collaboration with agency partners.
  • Develop and execute a digital content strategy that brings alive the university's mission, student stories, faculty expertise, and program outcomes.
  • Conceptualize and execute digital-first brand campaigns across platforms like YouTube and Meta.

Key Skills & Qualifications:

  • Strategic thinking and creative storytelling.
  • Data-driven decision-making and problem-solving.
  • Exceptional communication and project management skills.

Benefits:

This role offers an exceptional opportunity to shape the future of higher education in India while developing your skills in brand leadership, strategic marketing, and digital transformation.

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