
Online Content Strategist
1 week ago
As a Digital Media Specialist, you will be responsible for driving our online presence and supporting business growth.
You will work closely with the Marketing Manager to develop and maintain an online content strategy and calendar aligned with marketing objectives.
- Create and publish engaging content across platforms (Instagram, Facebook, YouTube, etc.)
- Brainstorm and execute creative campaigns to increase reach, engagement, and lead generation
Key Responsibilities include:
Content Strategy & Planning:- Develop an online content strategy and calendar
- Brainstorm and execute creative campaigns
- Create, edit, and publish engaging static posts, reels, and video content
- Ensure all content reflects the brand identity and storytelling
- Write compelling ad copies, captions, and blog posts
- Adapt messaging for different audiences
- Assist in planning and executing paid ad campaigns on social media and Google
- Track performance metrics and suggest optimizations
- Monitor and respond to comments, messages, and online reviews
- Build and engage with a community of customers around projects
The ideal candidate will have:
- 2-4 years of experience in digital media management
- Strong content creation and editing skills
- Excellent command of English writing for ads, captions, and blogs
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