Digital Content Specialist

1 day ago

Thoothukudi, Tamil Nadu, India beBeeContent Full time ₹ 80,00,000 - ₹ 1,20,00,000
Content Strategist

We are seeking a highly skilled Content Strategist to join our team. As a key member of our digital marketing department, you will be responsible for developing and executing comprehensive content strategies that drive business objectives and learner acquisition goals.

Key Responsibilities:

  • Develop and execute content strategies aligned with business objectives
  • Create conversion-focused copy for landing pages, sales funnels, and lead generation campaigns
  • Craft compelling course descriptions, curriculum outlines, and educational content that drives enrolment
  • Produce white papers, case studies, and thought leadership content to establish industry authority

Job Requirements:

Experience & Education
  • 5+ years of professional content writing/copywriting experience in EdTech, digital marketing, or skill training industry
  • Bachelor's degree in English, Journalism, Marketing, Communications, or equivalent professional experience
  • Portfolio requirement: Must demonstrate measurable results (conversion rates, engagement metrics, campaign performance)
Technical Expertise
  • SEO: Basics of technical SEO knowledge, schema markup, keyword research, keyword cluster and search intent optimization
  • Marketing Technology: Experience with CMS (WordPress, HubSpot), email platforms, and marketing automation tools
  • Design Collaboration: Understanding of UX/UI principles and ability to work with design teams on content-visual integration
Preferred Skills
  • Conversion Copywriting: Proven track record of writing copy that converts prospects to customers
  • Educational Content: Experience creating learning-focused content that simplifies complex concepts
  • Brand Voice Development: Ability to create and maintain consistent brand voice across all channels
  • Project Management: Experience managing multiple content projects with cross-functional teams

Benefits:

This is an opportunity to work with a talented team of professionals who share your passion for creating engaging and informative content. You will have the chance to develop your skills and expertise while making a meaningful contribution to our organization's success.

We offer a competitive salary and benefits package, as well as opportunities for career advancement and professional growth.

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