Marketing Director

5 days ago

Madurai, Tamil Nadu, India beBeeMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

About this role

We are seeking a Marketing Head to develop and execute comprehensive marketing strategies across various therapeutic areas, including gastro multispecialty.

The ideal candidate will lead cross-functional teams to drive project success and growth, analyze market trends, forecast sales, and monitor brand evolution indices.

Key Responsibilities

  • Marketing Strategy & Execution
  • Develop and deploy a robust marketing mix aligned with business objectives.
  • Analyze data to assess therapy trends, customer segments, and evolving market dynamics.
  • Recommend strategic entry into new therapies and specialties, aligned with divisional vision.
  • Implement innovative marketing strategies and tactics to drive project success and growth.
  • Market & Customer Development
  • Develop and execute strategies for market expansion and customer segmentation.
  • Identify and engage with key opinion leaders, oversee KOL management strategies.
  • Maintain market intelligence and develop responses to competitor strategies.
  • Team Leadership
  • Lead and mentor a team of Therapy Heads (GPMs) and Product Managers.
  • Monitor performance against business goals, ensuring strong brand performance and profitability.
  • Field Force Support & Training
  • Drive marketing strategy implementation through the field force.
  • Conduct joint fieldwork to support team execution.
  • Budget Management
  • Ensure efficient cost and profit management across all operational marketing activities.
  • Optimize resource allocation to maximize return on investment.

Requirements

  • Strong analytical and strategic thinking abilities.
  • Leadership and team management skills.
  • Excellent communication and interpersonal skills.

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