Digital Marketing Strategist

7 days ago

Thāne, Maharashtra, India beBeeProgrammatic Full time ₹ 10,80,000 - ₹ 21,60,000
Programmatic Buying Expert

We are seeking a highly skilled Programmatic Buying Expert to lead our digital marketing initiatives. As a key member of our team, you will be responsible for developing and executing programmatic buying strategies that drive business growth.

Key Responsibilities:

  1. Develop and implement digital marketing roadmaps involving DV360 for clients, focusing on awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding.
  2. Manage App Campaigns on DV360, optimizing for reach, install, and conversion, while linking App Analytics platforms to DV360.
  3. Create ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integration with various platforms.
  4. Collaborate with internal teams to implement tracking mechanisms and ensure seamless data flow.
  5. Perform client account management responsibilities for display, TrueView, video, and search campaigns, structuring campaigns, IOs, Line Items, and ad groups on DV360/CM/Google Ads.
  6. Monitor accounts daily and monthly, analyzing budget caps, campaign pacing, lost bidding, impression share, and other critical metrics to inform optimization strategies.
  7. Support creative design teams with innovative ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, static display creatives.
  8. Communicate with clients and stakeholders to ensure campaign achievements align with predefined goals.
  9. Generate relevant reports at three stages of the campaign: before, during, and after auditing the advertising account and identifying gaps in targeting.
  10. Plan, execute, and manage programmatic campaigns to drive performance across digital channels.
  11. Understand and analyze performance across digital platforms.
  12. Preference for experience working on performance-based campaigns.

Required Skills and Qualifications:

Primary Skills (Mandatory):
  1. Programmatic Buying (Intermediate)
  2. Experience working on DV 360
  3. DV 360 Certified
Secondary Skills:
  1. Google Campaign Manager (Intermediate)
  2. Marketing

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