Senior Digital Marketing Automation Specialist
5 days ago
At Kotak Mahindra Bank, we are seeking a highly skilled Senior Digital Marketing Automation Specialist to join our team. This role is responsible for designing, developing, and executing complex rules using Adobe Campaign.
About the Role- This position requires a strong background in Adobe Campaign Classic, Java Scripting, SQL, CRMNext, Siebel, macros, and excels functions.
- The ideal candidate will have 1-2 years of experience in Adobe Campaign Classic and a graduate/postgraduate degree or MBA/BE.
- They should be able to work under pressure, communicate effectively, and possess problem-solving skills.
We estimate the salary for this position to be around ₹8,00,000 - ₹12,00,000 per annum, depending on the location and other factors.
Key Responsibilities- Design, develop, and execute complex rules using Adobe Campaign, including Java scripting.
- Coordinate with Campaign Managers/Product on queries raised by them and translate them into Adobe campaign workflows.
- Maintain existing communications, troubleshoot campaign and technical issues, make modifications to existing communications, and ensure they are executed correctly.
- Manage communication status reporting, define standard delivery reports, and create new ad-hoc reports using available tools (e.g., SQL, Adobe Campaign).
- Analyze key campaign performance metrics and recommend ways to optimize campaign design.
- Help drive the migration of existing communications to the Adobe Campaign platform.
- Graduate / Post Graduate / MBA / BE with 1-2 years of Adobe Campaign Classic experience. Banking experience would be an advantage.
- Well-versed with Adobe Campaign Classic, Java Scripting, SQL, CRMNext, Siebel, macros, excels functions, etc.
- Problem-solving attitude
- Analytical skills & ability to quickly understand / anticipate business requirements and outline the business benefit
- Apply data program techniques and procedures
Kotak Mahindra Bank offers a dynamic work environment, opportunities for growth, and a competitive salary package. If you are a motivated and experienced professional looking for a new challenge, please apply now
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