Senior Sector Marketing Specialist

3 days ago

Mumbai, Maharashtra, India beBeeStrategic Full time ₹ 20,00,000 - ₹ 25,00,000
Key Role Summary

The successful candidate will lead strategic initiatives to boost engagement with architects and contractors, drive business growth, develop sector-specific marketing strategies, and promote the adoption of gypsum-based drywall solutions across key industry sectors such as Office, Hospitality, Healthcare, Residential, and Industrial.


Primary Responsibilities:
  • Architect & Contractor Engagement:
    • Design and implement targeted engagement initiatives like 'High-rise Club' to foster loyalty and long-term relationships.
    • Drive adoption of tailored tools, services, and communication strategies for architects and contractors.
    • Organize regular connect programs (virtual/physical) for value communication and brand recall.
  • Sector-Specific Marketing & Thought Leadership:
    • Lead participation in conferences, panel discussions, exhibitions in key sectors (Office, Healthcare, Hospitality, etc.).
    • Develop and distribute sector-focused content across platforms to establish thought leadership.
    • Build and manage relationships with key influencers in the AEC ecosystem.
  • Business Growth & Sales Enablement:
    • Design and execute targeted lead generation campaigns across target sectors.
    • Support sales with customized collateral, presentations, tools, demos, and customer-centric solutions.
    • Conduct regular market visits to identify opportunities and assess project needs.
  • Category Promotion & Adoption (Drywall):
    • Design and spearhead initiatives to promote gypsum drywall as a preferred construction solution.
    • Work closely with internal teams to monitor ROI of programs and marketing effectiveness.
    • Lead digital and offline campaigns to amplify category conversations and brand presence.
  • Market Research & Insights:
    • Conduct sector-specific research to uncover trends, barriers, and opportunities.
    • Use insights to inform marketing strategies and support product-market fit.

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