Senior Content Writer

1 week ago

Malappuram, Kerala, India beBeeStrategist Full time ₹ 20,00,000 - ₹ 25,00,000
Job Title: Content StrategistJob Description

We are seeking a skilled Content Strategist to develop and execute comprehensive content plans that drive engagement, enhance online visibility, and align with search intent. The ideal candidate will be responsible for creating high-quality, engaging content that captures and converts readers.

The successful candidate will work closely with the marketing team to create compelling web pages, blog posts, landing pages, and AI-friendly content. This role demands both creative writing abilities and strong technical skills to produce content that not only ranks but also resonates with target audiences.

Key Responsibilities:

  • Develop and execute comprehensive content strategies that drive organic traffic and improve rankings.
  • Conduct keyword research, competitor analysis, and SERP intent analysis to optimize content for target audiences.
  • Implement advanced content techniques like schema markup, structured data, and featured snippets to increase visibility in search engines.

Requirements & Qualifications:

  • 5+ years of experience in content strategy, writing, and optimization for B2B and B2C brands.
  • Expertise in AEO (Answer Engine Optimization), VSO (Voice Search Optimization), PAA (People Also Ask), and SEO optimization (on-page, off-page, and technical SEO).
  • Strong writing, editing, and proofreading skills, with the ability to create engaging, SEO-friendly content.
  • Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, SurferSEO, and Clearscope.
  • Ability to research, write, and plan content that aligns with user intent, conversion strategies, and SEO best practices.
  • Familiarity with schema markup, structured data, and advanced SEO features such as featured snippets and passage indexing.
  • Experience with content management systems (CMS) like WordPress and HubSpot.
  • Basic HTML/CSS knowledge to make minor content and formatting adjustments.
  • Strong understanding of conversion optimization, content funnels, and creating high-converting landing pages.

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