Market Mix Modeller

7 days ago

Solapur, Maharashtra, India beBeeMarketMixModel Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Job Overview:

We are seeking a seasoned professional to lead our Market Mix Modelling (MMM) initiatives.

About the Role:
  • As a key member of our team, you will be responsible for developing and implementing MMM solutions that drive business growth and improve marketing efficiency.
  • You will work closely with cross-functional teams to understand client needs, design customized modelling approaches, and translate analytical results into actionable insights.
  • Your expertise in econometric/statistical tools, such as regression models and time-series analysis, will be instrumental in driving business outcomes.
Key Responsibilities:
  • Analyse historical media and sales data to identify key drivers of performance.
  • Provide scenario analysis and media optimization insights to guide marketing decisions.
  • Integrate MMM results with other measurement approaches, such as MTA, digital attribution, or brand health tracking.
  • Develop and maintain strong relationships with clients to ensure their needs are met and exceeded.
Requirements:
  • 8-10 years of experience in market mix modelling, preferably with a focus on MMM.
  • Strong understanding of econometric and statistical tools, including regression models and time-series analysis.
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
Benefits:
  • Opportunity to work on high-profile projects and contribute to business growth.
  • Collaborative and dynamic work environment.
  • Ongoing training and development opportunities.
About Us:

We are a leading organisation in the field of market mix modelling. Our team is dedicated to delivering exceptional results and driving business success.

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