Strategic Data Analyst

1 week ago

Solapur, Maharashtra, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 25,00,000
Marketing Mix Modelling Specialist

We are seeking an experienced and analytical professional to join our Analytics team, specializing in Marketing Mix Modeling. In this role, you will lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI.

Key Responsibilities:
  • Manage day-to-day client data processing and project delivery in MMM engagements.
  • Apply econometric modelling techniques to assess the effectiveness of marketing and promotional campaigns.
  • Interpret complex data and analytical results to generate actionable business recommendations.
  • Present findings through well-structured PowerPoint presentations tailored to client audiences.
  • Collaborate with cross-functional teams, including data scientists, consultants, and clients.
  • Perform R&D as needed to improve modeling accuracy or explore new techniques.
  • Automate repetitive tasks and data workflows using tools like VBA, R, or Python.
  • Support the development and implementation of advanced analytical frameworks and custom models.
  • Ensure quality and consistency in deliverables across projects and industries.
Desired Qualifications:
  • Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field (M.Sc. or MBA preferred).
  • Experience: Approximately 2-4 years of relevant experience, including hands-on work in Marketing Mix Modelling.
  • Strong understanding of econometric modelling and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SAS.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
  • Experience with automation tools (VBA/R/Python) to streamline processes.
  • Exceptional verbal and written communication skills.
  • Strong project management, problem-solving ability, and a proactive, can-do attitude.
  • Ability to work independently as well as in a team-oriented environment.
  • Exposure to other analytics domains (e.g., pricing, forecasting, customer analytics) is a plus.
Why Join Us?

This role offers the opportunity to work with cutting-edge technology and collaborate with a talented team of professionals. If you are passionate about delivering high-quality results and driving business growth, we encourage you to apply.

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