Strategic Partnership Development Manager

2 weeks ago

Mohali, Punjab, India Fitelo Full time

Strategic Partnership Development Manager

Role Overview:

This role will play a pivotal part in driving growth and partnerships for our Sampling as a Service business. The ideal candidate will be responsible for identifying, developing, and maintaining strategic alliances with D2C Brands to promote their products through targeted sampling campaigns.

Key Responsibilities:

Business Development:

- Identify and onboard D2C Brands as strategic partners.

- Develop and execute partnership strategies, including co-marketing initiatives and joint promotions.

- Negotiate and manage partnership agreements, ensuring alignment with company objectives.

Relationship Management:

- Build and maintain strong relationships with key decision-makers at partner D2C Brands.

- Provide ongoing support and value to partners, addressing their needs and concerns.

- Foster a collaborative environment and promote mutual growth.

Campaign Management:

- Collaborate with internal teams to develop and execute effective sampling campaigns tailored to partner needs.

- Monitor campaign performance and provide insights to partners for optimization.

- Ensure timely delivery of samples and adherence to campaign timelines.

Data Analysis and Reporting:

- Analyze campaign data to measure ROI and identify trends.

- Prepare comprehensive reports to share with partners and internal stakeholders.

- Utilize data-driven insights to inform future partnership strategies.

Market Research:

- Stay up-to-date on industry trends, competitor activities, and emerging technologies.

- Conduct market research to identify new partnership opportunities and target segments.

Required Qualifications:

- Bachelor's/Master's degree in Business, Marketing, or a related field.

- Proven experience in business development or alliance management, preferably within the D2C or consumer goods industry.

- Strong understanding of sampling strategies and their effectiveness in driving brand awareness and sales.

- Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders.

- Strong negotiation and problem-solving skills.

- Proficiency in data analysis tools and reporting.

- A passion for the D2C industry and a drive to create successful partnerships

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