Brand Identity and Communication Professional

3 days ago

Mumbai, Maharashtra, India beBeePackaging Full time ₹ 1,04,000 - ₹ 1,30,878
Brand Identity and Communication Lead

The Brand Identity and Communication Lead will be responsible for developing brand identities and ensuring consistent application across all channels.

Key Responsibilities:

  • Develop brand identities and ensure consistent application across channels.
  • Create visual concepts for marketing campaigns and product launches.

Packaging Design Expertise:

  • Design innovative, functional, and premium packaging for eyewear and accessories.
  • Work with vendors to ensure quality and timely production of packaging materials.

Visual Merchandising (VM) Specialist:

  • Design and implement in-store display strategies to enhance retail experience.
  • Create planograms, window displays, and seasonal in-store themes.

Cross-functional Collaboration:

  • Work with marketing, retail, and product teams to deliver cohesive brand experiences.

Team and Vendor Management:

  • Manage internal design resources and external vendors for packaging and VM production.

Requirements:

  • 5+ years of experience in branding, packaging design, and visual merchandising.
  • Strong portfolio showcasing packaging innovation and retail VM design.
  • Excellent understanding of brand systems and storytelling.
  • Knowledge of production processes for packaging and retail displays.
  • Proficiency in Adobe Creative Suite and relevant 3D visualisation tools.

What We Offer:

  • Opportunity to work on high-profile projects.
  • Collaborative and dynamic work environment.

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