Strategic Brand Professional

2 days ago

Mumbai, Maharashtra, India beBeeBrand Full time ₹ 15,00,000 - ₹ 20,00,000
Job Title:

Brand Manager

Description:

About Our Organization:

We are a leading digital health-tech platform dedicated to providing innovative solutions for haircare and hair loss. Our mission is to leverage technology to make healthcare more accessible and effective for millions of Indians suffering from hair loss.

Our Story:

Founded in 2019, we aim to create awareness around hair loss, de-stigmatize it, and provide empathetic support to our customers. We combine the principles of Ayurveda, Allopathy, and Nutrition to develop holistic solutions for hair loss patients.

Our Vision:

We envision a world where hair loss is not stigmatized and where our brand is synonymous with hair care and hair fall.

The Role:

The Brand Manager will play a crucial role in driving our brand strategy, positioning, and execution across markets. This position demands a deep understanding of cultural nuances, market trends, and consumer behavior to establish and grow our brand equity.

Key Responsibilities:
  • Develop and execute a platform-level brand vision, identity, and rollout within the organization.
  • Be the custodian of the consumer, generating insights centrally for the org and learning from consumers and professionals.
  • Identify and act on customer insights to shape communication and product decisions.
  • Lead and analyze integrated marketing campaigns (online & offline) from conceptualization to execution.
  • Owner and go-to-person for defining and tracking brand health metrics.
  • Develops and executes brand toolkits with excellence across all touchpoints.
  • Work with Creative and Media buying agencies to conceptualize innovative marketing campaigns to grow Brand Health Metrics.
Requirements:
  • MBA from a Tier-1 B School with 3+ years of experience in FMCG, CPG, and consumer internet Brand Marketing.
  • Demonstrated excellence in creating and leading Brand Strategy, including Brand Positioning, Brand Visual Identity, and guidelines.
  • Strong experience in designing Brand Communication Message strategies and bringing them to life across touchpoints.
  • Experienced in defining and owning Brand Health Scorecards.
  • Agency management experience handling both Creative & Media agencies is critical.
  • Ability to drive revenue for the business, especially with ATL channels.

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