Brand Communication and Strategy Manager
2 days ago
Brand & Communication Strategy Development with Quality Stewardship
- Co-develop brand positioning, communication frameworks, and content strategies in alignment with the brand vision.
- Own the translation of strategy into creative briefs, messaging guidelines, and storytelling structures.
- Review all communication assetsverbal and visualfor alignment, consistency, tone, accuracy, and strategic intent before deployment.
- Act as the final filter for quality assurance, ensuring every brand output meets high creative and strategic standards.
Cross-functional Collaboration
- Work closely with the brand team to shape communication that reflects strategic objectives.
- Act as a bridge between the brand strategy and the creative execution process.
- Deliver clear, structured briefs and provide continuous feedback to ensure the creative output meets strategic and brand goals.
Consistency Across Touchpoints
- Ensure the brands messaging and visual identity remain consistent across all touchpointsdigital, print, social, spatial, and more.
- Conduct internal QA checks across design and content to verify tonal, visual, and brand accuracy.
- Maintain and enforce brand guidelines during asset development and rollout.
Communication Performance Monitoring
- Track the effectiveness of communication initiatives and campaign performance.
- Analyse engagement and outcome data to refine messaging and execution strategies.
- Document learnings post-campaign to guide future brand communication improvements.
Research
- Conduct research on category trends, audience preferences, and communication formats.
- Integrate relevant observations and benchmarks to strengthen communication output and creative direction.
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