
Senior Brand Developer
7 days ago
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives for the FMCG/QSR portfolio.
Job DescriptionThe role requires someone who can drive brand visibility, consumer engagement, and revenue growth by developing and executing strategic marketing campaigns across multiple channels.
Key Responsibilities:- Strategy & Planning:
- Develop annual marketing plans aligned with business objectives.
- Conduct market research and competitor analysis to identify consumer insights and trends.
- Define positioning, value propositions, and brand identity across all channels.
- Brand & Campaign Management:
- Conceptualize and execute ATL & BTL campaigns.
- Drive menu launches, seasonal promotions, and product campaigns ensuring maximum reach and visibility.
- Maintain consistency in brand messaging and communication across all touchpoints.
- Digital & Performance Marketing:
- Manage social media, influencer marketing, SEO/SEM, CRM, and loyalty programs.
- Drive online ordering platforms, delivery aggregator partnerships, and brand presence.
- Track ROI on campaigns and optimize for performance.
- Consumer Engagement & Partnerships:
- Build consumer engagement strategies to increase footfalls, repeat purchase, and brand loyalty.
- Develop partnerships with delivery platforms, retail chains, and local events for co-branded initiatives.
- Ensure customer feedback is integrated into product and service improvements.
- Business & Sales Alignment:
- Work closely with Operations, Sales, and Product Development teams to align marketing activities with business targets.
- Support franchisee marketing by providing toolkits, localized campaigns, and performance tracking.
- Monitor category P&L impact and ensure marketing spend efficiency.
- Analytics & Reporting:
- Track KPIs including brand awareness, customer acquisition, retention, and revenue growth.
- Provide regular reports on campaign performance, insights, and recommendations.
- Manage marketing budgets effectively.
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2 days ago
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