Head of Brand Development

2 days ago

Pune, Maharashtra, India beBeeMarketing Full time ₹ 1,04,000 - ₹ 1,30,878
Job Description

The role of Director of Marketing is a key position within the hotel's management structure. As a senior marketing professional, you will be responsible for developing and implementing comprehensive marketing strategies to drive revenue growth, increase market share, and enhance the hotel's brand presence.

Your primary objective will be to oversee all marketing planning and execution, ensuring alignment with the hotel's overall business goals. This will involve managing the marketing budget, digital and print advertising, social media campaigns, and visual content creation.

  • Strategic Marketing Planning: Develop annual, monthly, and segment-based marketing plans in collaboration with senior management, focusing on achieving revenue targets and market share growth through effective cost and deployment strategies.
  • Media and Marketing Programs: Create, manage, and implement short- and long-term marketing campaigns to drive awareness, revenue, and expansion of hotel products and services, collaborating with revenue management teams to design offers and leverage existing promotions.
  • Marketing Channel Management: Direct all marketing channels, including social media, hotel websites, digital print advertising, email campaigns, and collateral materials, ensuring a cohesive and integrated approach to all marketing efforts.
  • Content Creation and Visual Assets: Oversee the strategy, development, and execution of visual assets, including organizing and managing photo and video shoots, ensuring high-quality content for marketing materials, website, and social media platforms.
  • Website Management: Oversee the content strategy and development of hotel-level websites to ensure they reflect the brand and are optimized for customer engagement and conversion.
  • Partnership and Sponsorships: Identify partnership and sponsorship opportunities to enhance the hotel's outreach efforts, both locally and regionally, fostering relationships with external agencies and corporate partners to support marketing strategies.
  • Influencer and PR Strategy: Coordinate with the public relations team to identify and manage influencer collaborations, leveraging social media opportunities to boost brand visibility.

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