Senior Brand Development Specialist

2 days ago

Pune, Maharashtra, India beBeeDigitalMarketing Full time ₹ 12,00,000 - ₹ 20,00,000
Brand Manager Job Summary">

About the Role:

">
  • ">
  • Create and implement a digital-centric brand strategy that aligns with company objectives.">
  • Develop the brand voice, positioning, and messaging across digital channels.">
  • Oversee the creation of engaging, on-brand content for social media, websites, email marketing, and paid campaigns.">
  • Plan and execute integrated marketing campaigns to enhance brand awareness, engagement, and loyalty.">
  • Manage and optimize the brand's presence across websites, social media, and e-commerce platforms.">
  • Ensure a seamless and engaging user experience across all digital touchpoints.">
  • Monitor and analyze campaign performance using analytics tools, providing insights and recommendations to improve effectiveness.">
  • Track key brand metrics, including awareness, sentiment, and engagement, and report on progress.">
  • Collaborate with product, sales, and creative teams to ensure consistent brand messaging and alignment across all channels.">
  • Work closely with external agencies and partners to deliver high-quality digital campaigns.">
  • Stay ahead of digital marketing trends, tools, and technologies to identify new opportunities for brand growth.">
">

Requirements:

">
  • ">
  • Bachelor's degree in Marketing, Business, Communications, or a related field.">
  • 2+ years of experience as a Brand Manager in digital marketing.">
  • Proven experience in developing and managing successful digital branding campaigns.">
  • Strong understanding of SEO, SEM, social media, email marketing, and content marketing.">
  • Proficiency with tools such as Google Analytics, Adobe Creative Suite, and marketing automation platforms.">
  • Exceptional storytelling and communication skills.">
">Preferred Skills:">
  • ">
  • Experience with e-commerce and digital advertising platforms.">
  • Strong analytical skills and data-driven decision-making capabilities.">
  • Knowledge of user experience (UX) design principles.">
  • Experience managing influencer marketing and brand collaborations.">
"],

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