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Product Marketing Strategist

1 month ago

Gurgaon, Haryana, India FieldAssist Full time
Product Marketing Expert

A Product Marketing Expert at FieldAssist is responsible for synthesizing market, consumer, product, and competitive insights to enable the business to achieve its target MRR across select products.

Key Responsibilities
  • Create Go-to-Market (GTM) Playbook
    • Develop a go-to-market strategy to achieve overall business targets by collaborating with sales, CS, and product teams.
    • Prepare compelling plays for multiple buyer personas, solving for differentiated business needs.
    • Drive teams with sales plays and GTM campaigns to achieve organizational goals.
    • Develop sales enablement materials, including product demos, presentations, videos, case studies, and GTM Playbook.
    • Drive impact numbers in Testimonials & Success Stories for Products and Features.
  • Devise Product Marketing Strategy
    • Define the TAM, SAM, and SOM for the select products, identify the ICP, target market, segments, and use cases for the product.
    • Develop compelling product positioning, value propositions, and messaging that resonate with target customers and differentiate our solution from competitors.
    • Identify the right set of customers for Product GTM in the Alpha and beta stages of launch.
    • Ensure consistent product messaging across all marketing channels, including website, collateral, sales presentations, and events.
    • Deepen our understanding of target market segments and relevant audiences through competitive and market intelligence.
    • Track and analyze the performance of product launches and feature releases to inform future strategies.
Requirements
  • 3-5 years of Product marketing experience at enterprise B2B SaaS companies with AI/ML/automation capabilities.
  • BE & MBA from a Tier-1 college in Business or Marketing will be preferred.
  • A great storyteller with experience in building engaging content on presentation slides, email, long-form content, video, or snackable content.
  • Curiosity to learn new topics, ability to research, assimilate, and convey insights.
  • Portfolio of impactful content, sales enablement materials, and customer-facing assets.
  • Experience in developing messaging and positioning for a platform/product suite.
  • Worked well cross-functionally and across different levels in the organization.

Join FieldAssist as a Product Marketing Expert and contribute to the success of our business.