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Director of Brand Growth

2 weeks ago

Chennai, Tamil Nadu, India Job Resources Full time

Job Overview

As the Director of Brand Growth, you will play a pivotal role in driving business expansion and customer engagement through strategic marketing initiatives. Your focus will be on shaping and executing the brand and marketing strategy to enhance brand awareness, customer loyalty, and market presence.

Key Responsibilities

  • Develop and execute a comprehensive quarterly marketing strategy and calendar focused on brand, products, and categories.
  • Oversee brand management by crafting compelling narratives and ensuring consistent messaging across all channels.
  • Drive a seamless omni-channel marketing approach that integrates digital, mobile, and physical retail experiences.
  • Plan, implement, and track marketing campaigns; analyze pre- and post-campaign metrics to assess effectiveness.
  • Stay ahead of industry trends by incorporating new technologies and innovative marketing techniques.
  • Identify and capitalize on new market opportunities and regional expansion through targeted strategies and partnerships.

Requirements

  • Proven experience in building, scaling, and leading marketing functions in a high-growth environment.
  • Demonstrable expertise in developing integrated marketing strategies that drive revenue growth and enhance customer loyalty.
  • Strong analytical, digital, and storytelling skills with a deep understanding of the customer journey.
  • Excellent cross-functional collaboration and leadership abilities, with a proven track record of managing sizable budgets and delivering measurable ROI.

Ideal Candidate

An experienced marketing leader with a proven record in high-growth environments managing multimillion-dollar budgets. They possess hands-on expertise in consumer categories and a strong digital acumen, having driven successful turnarounds and growth for legacy and venture-funded brands in the Indian market.