Director of Growth Initiatives

4 days ago


Chennai, Tamil Nadu, India Job Resources Full time

About Us

We are a leading eyewear brand dedicated to delivering high-quality products and exceptional customer experiences. Our mission is to charter growth and leverage our core strength to expand our presence in the Indian market.

Job Description

This leadership position is responsible for shaping and executing the brand and marketing strategy to drive business growth and customer loyalty. Key responsibilities include developing a comprehensive quarterly marketing strategy, overseeing brand management, driving an omni-channel marketing approach, and optimizing campaign and performance metrics.

Key Responsibilities

  • Strategic Marketing & Brand Leadership: Develop and execute a comprehensive quarterly marketing strategy and calendar focused on brand, products, and categories.
  • Omnichannel Strategy: Drive a seamless omnichannel marketing approach that integrates digital, mobile, and physical retail experiences.
  • Campaign & Performance Optimization: Plan, implement, and track marketing campaigns; analyze pre- and post-campaign metrics to assess effectiveness.
  • Innovation & Digital Transformation: Stay ahead of industry trends by incorporating new technologies and innovative marketing techniques.
  • Customer Experience & Growth: Develop initiatives to strengthen brand loyalty, boost repeat purchases, and improve key metrics such as same-store sales growth and NPS.
  • Budget & Resource Management: Efficiently manage and allocate marketing budgets, ensuring optimal resource use aligned with strategic objectives.
  • Cross-Functional Collaboration: Collaborate closely with sales, product, and other internal teams to align marketing and sales strategies.

Requirements

The ideal candidate will possess 10-20 years of experience in marketing, preferably from the consumer industry, with advanced degree in marketing, business administration, or a related field. Proven experience in building, scaling, and leading marketing functions in high-growth environments is essential, along with strong analytical, digital, and storytelling skills.



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