
Chief Brand Strategist
4 days ago
We are partnering with prestigious universities to launch their campuses in India, making world-class education more accessible to Indian students.
This senior leadership position combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrollment, deepen engagement, and build long-term brand reputation.
Key Responsibilities:
- Develop a composite brand strategy balancing global equity of partner universities in home campus with unique positioning in India market.
- Maintain brand guidelines and governance frameworks across all platforms and touchpoints.
- Lead influencer marketing campaigns with high-authority influencers and education YouTubers.
- Build student ambassador networks on college campuses and faculty champions to amplify brand stories.
Qualifications & Experience:
- 10–12 years in brand, marketing, or creative leadership roles ideally in education, youth brands, or omni-channel brands targeting Gen Z audience.
- First-hand experience building brands in Indian market through brand positioning, messaging, and effective customer segmentation.
At Emeritus, you'll make a meaningful impact by supporting learners globally while working in a collaborative, inclusive, and growth-oriented environment.
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