Chief Branding Officer
20 hours ago
Job Title: Chief Branding Officer
About the RoleThe Chief Branding Officer will be responsible for developing and implementing a comprehensive branding strategy to enhance the institution's visibility, reputation, and engagement across various stakeholders.
Main Responsibilities- Brand Strategy & Management
- Determine and execute branding strategies aligned with institutional goals.
- Maintain consistency of brand identity across all channels (digital, print, events).
- Foster brand recognition and equity within the education ecosystem.
- Public Relations & Media Management
- Nurture strong relationships with media outlets, influencers, and industry bodies.
- Compose press releases, articles, and speeches for leadership.
- Manage media coverage, crisis communication, and institutional reputation.
- Digital & Social Media Presence
- Promote brand presence on social media platforms.
- Oversight content strategy, storytelling, and digital campaigns.
- Utilize analytics for continuous improvement.
- Events & Outreach
- Organize branding events, education fairs, conferences, and community outreach initiatives.
- Ensure institutional visibility at national and international forums.
- Stakeholder Communication
- Coordinate internal communications and alumni engagement.
- Collaborate with academic, research, and admissions teams for brand alignment.
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