Business Intelligence and Marketing Automation Specialist

4 weeks ago


Noida, Uttar Pradesh, India Paytm Full time
Job Overview
Growth Ops Senior Associate Role at Paytm Travel
We are seeking a highly skilled Growth Operations Senior Associate to join our team at Paytm Travel. This role will involve developing and executing multi-channel marketing campaigns, analyzing user behavior, and collaborating with cross-functional teams to drive business growth.

About Us
Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants, and online platforms. We aim to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services.

The Team
Our travel platform has revolutionized the industry by making travel affordable for all. We strive to enrich customer experience by ensuring seamless transactions, transparency, and honesty. To stay ahead of the curve, we're working aggressively towards our ambition to make travel accessible to everyone.

Key Responsibilities
* Plan, develop, and execute multi-channel marketing campaigns using CleverTap.
* Analyze user segmentation and behavior using CleverTap's analytics to create targeted campaigns.
* Monitor and report on campaign performance metrics, including CTR, engagement rates, conversions, and ROI.
* Collaborate with cross-functional teams to ensure seamless execution of campaigns.
* Conduct A/B testing and optimize campaigns based on data-driven insights.

Requirements
* 2-3 years of experience in marketing automation and analytics.
* Strong understanding of data analysis and interpretation.
* Excellent communication and collaboration skills.
* Ability to work in a fast-paced environment and meet deadlines.

Why Join Us?
This role offers a unique opportunity to leverage data to gain deep business insights and drive strategic decisions. If you possess a keen business acumen and innovative ideas for growth, this position is perfect for you. Join us if you're excited by the prospect of using data to drive business success.

Salary Range: ₹10 Lakh - ₹18 Lakh per annum

Benefits
* Collaborative output-driven program that brings cohesiveness across businesses through technology.
* Solid 360 feedback from peer teams on your support of their goals.
* Respect earned, not demanded, from peers and manager.

Other Opportunities
* Be part of a dynamic team driving business growth through data-driven insights.
* Contribute to the development of cutting-edge marketing strategies and campaigns.

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