Senior Category Strategist

3 days ago

Thoothukudi, Tamil Nadu, India beBeeLeader Full time ₹ 1,50,00,000 - ₹ 2,01,00,000
About Traya

We help individuals experiencing hair loss achieve a holistic treatment through our direct-to-consumer hair care platform.

Our unique diagnostic platform, combined with medically trained hair coaches and proprietary tech, ensures customers receive customized solutions delivered right to their doorstep — and the ongoing guidance they need to stay on track.

We aim to de-stigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all.

  • Key Responsibilities:
  • Create Growth: Set revenue, margin, and efficiency targets for the category; run weekly/monthly reviews, enforce unit-economics guardrails, and course-correct decisively.
  • Develop Strategy: Define segment focus, propositions, pricing/packaging, and geo priorities; translate into a ruthlessly prioritized, ROI-backed execution roadmap.
  • Drive Experimentation: Build a disciplined test-and-learn engine across product, tech, ops, and marketing with clear hypotheses, success criteria, and scale/kill decisions.
  • Foster Full-Funnel Ownership: Orchestrate acquisition → conversion → retention levers end-to-end; tighten handoffs, reduce leakage, expand LTV, and stabilize predictable revenue.
  • Lead Team & Org Enablement: Hire and lead a cross-functional squad; set OKRs, coach for performance, and drive adoption of playbooks through SOPs and change management.
  • Enable Analytics & Forecasting: Stand up trustworthy dashboards and models (cohort, funnel, demand/supply), run scenario planning, and proactively mitigate revenue risk.
  • Promote Execution Excellence & Governance: Convert strategy into quarterly plans, manage dependencies and partners, and uphold high standards on data hygiene, compliance, and review rituals.
  • Enhance Efficiency & Automation: Continuously improve processes and internal tools; deploy automation and AI where material to speed, accuracy, or cost—scaling growth at optimal unit economics.

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