Digital Engagement Specialist

4 days ago

Thāne, Maharashtra, India beBeeStrategist Full time ₹ 9,00,000 - ₹ 12,00,000
Dynamic Content Strategist

The New Indian Express Group seeks a forward-thinking Content Strategist to lead our digital engagement initiatives.

Job Overview

This role demands a creative thinker with a deep understanding of social media trends, audience behavior, and content marketing strategies.

As the voice of our online presence across platforms, you will craft compelling content that resonates with diverse audiences, including readers, regional enthusiasts, students, educators, and civic-minded communities.

Key Responsibilities
  • Develop and execute a comprehensive content strategy aligned with editorial goals.
  • Curate, create, and schedule engaging content across all digital channels, including social media platforms, blogs, and email newsletters.
  • Collaborate with the editorial team to repurpose and promote news articles, opinion pieces, interviews, features, and multimedia content relevant to Karnataka's current affairs, politics, education, careers, culture.
  • Monitor digital channels for trending topics, breaking news, and reader engagement.
  • Respond to comments, messages, and mentions in a timely and professional manner.
  • Foster a community around our online presence, encouraging reader interaction, participation in polls, discussions, and feedback.
  • Track and analyze key metrics, including engagement rates, follower growth, and traffic to the website.
  • Prepare regular reports on digital performance and provide actionable insights to the editorial team.
  • Use data-driven approaches to optimize content and posting strategies.
  • Maintain a consistent brand voice across all digital platforms.
  • Ensure all content is in compliance with journalistic standards and ethical guidelines.
  • Stay updated on the latest digital trends and platform changes.
  • Work closely with the design and video teams to produce high-quality visuals and multimedia content for digital channels.
  • Explore and implement new tools and technologies to enhance our online presence.
  • Lead digital campaigns around special events, regional features, youth initiatives, interviews, or innovations.

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