Senior Marketing Data Strategist

19 hours ago

Kolkata, West Bengal, India beBeeDataSteward Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Marketing Data Steward Lead

Coordinate data stewardship across regions and markets by partnering with global leaders to analyze, document, optimize, and orchestrate enterprise data for marketing and consumer engagement. The ideal candidate will have expertise in marketing/consumer engagement data domains, experience in large-scale data management and business transformation, and strong communication and stakeholder management skills.

  • Key Responsibilities:
  • Execute an integrated data & AI stewardship strategy for Marketing and Consumer Engagement.
  • Align stewardship with business priorities; guide leaders on opportunities for data-enabled process improvement.
  • Develop templates and frameworks for capturing complex data design and business process metadata.
  • Build a backlog of data improvements and quick wins for governance councils.
  • Data Governance, Quality & Metadata Management:
  • Map critical data elements against marketing processes.
  • Collaborate on logical data models supporting marketing and enterprise-wide capabilities.
  • Embed data governance and stewardship into marketing processes.
  • Ensure metadata is captured, curated, and maintained (F.A.I.R. – Findable, Accessible, Interoperable, Reusable).
  • Enablement of AI/Analytics:
  • Analyze, document, and orchestrate fit-for-purpose data for marketing innovation.
  • Work with data architects, engineers, scientists, and AI teams to prepare data for analytics.
  • Collaborate with analytics teams to improve and publish KPI metrics on adoption.
  • Cross-functional & Regional Collaboration:
  • Orchestrate support for data issues across markets.
  • Manage relationships with business and technology stakeholders.
  • Communicate progress, challenges, and opportunities.
  • Continuous Improvement & Innovation:
  • Stay updated on trends, technologies, and best practices.
  • Adapt stewardship processes to evolving needs.
  • Support change management, training, and data literacy efforts.
  • People Management:
  • Guide and manage Regional Data Stewards to coordinate data stewardship at regional and market levels.

Required Skills and Qualifications:

  • Expertise in marketing/consumer engagement data domains.
  • Experience in large-scale data management and business transformation.
  • Strong communication and stakeholder management skills.

Benefits:

The opportunity to work in a dynamic and innovative environment, collaborating with global leaders and experts in the field of marketing data stewardship.

Others:

This role requires a unique blend of technical, business, and leadership skills, making it an exciting challenge for candidates looking to grow their careers in marketing data stewardship.

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