Strategic Influencer Partnership Specialist

1 week ago

Palakkad, Kerala, India beBeeInfluencer Full time ₹ 12,00,000 - ₹ 18,00,000
Senior Influencer Marketing Associate

This role involves identifying potential influencers, building relationships, coordinating campaigns, and analyzing performance metrics to ensure the success of influencer initiatives.

We're seeking a skilled professional to assist in developing and executing influencer marketing strategies and campaigns.

  • Research and identify potential influencers across various social media platforms that align with our target audience and values.
  • Conduct outreach to potential influencers, introducing them to us and discussing potential collaboration opportunities.
  • Campaign Coordination: Assist in developing and executing influencer marketing strategies and campaigns.
  • Coordinate and manage the logistics of influencer collaborations, including content creation, posting schedules, and deliverables.
  • Ensure all influencer content meets brand guidelines and campaign objectives.
  • Relationship Management: Build and maintain strong relationships with influencers and their management teams.
  • Act as the main point of contact for influencers during campaign execution.
  • Ensure influencers are well-informed about our brand, product features, and campaign goals.
  • Performance Tracking and Reporting: Monitor and track the performance of influencer campaigns using various analytics tools.
  • Analyze key metrics such as engagement rates, reach, impressions, and conversions to assess the effectiveness of campaigns.
  • Prepare detailed reports and provide insights and recommendations for future campaigns.
  • Collaborative Efforts: Work closely with the marketing team to align influencer campaigns with broader marketing goals and strategies.
  • Collaborate with content creators, designers, and other internal teams to ensure cohesive campaign execution.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2-3 years of experience in influencer marketing, social media marketing, or a related role.
  • Strong understanding of social media platforms and influencer marketing trends.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Proficient in using social media analytics tools and marketing software.

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