Senior Business Systems Analyst

2 days ago

Kottayam, Kerala, India beBeeOperations Full time ₹ 9,00,000 - ₹ 12,00,000
Job Description

The primary objective of this role is to oversee and optimize the LeadSquared system. This includes managing, configuring, and continuously improving functionalities such as lead capture, nurturing, and automation workflows.

This position acts as a bridge between sales, marketing, and support teams. It ensures effective use of the CRM, maintains data integrity, and delivers actionable insights.

Key responsibilities include crm platform management, data integrity and crm hygiene, lead management and automation, cross-functional coordination, training and support, reporting and analytics, customer journey strategy, and compliance and security.

  • Crm Platform Management & Optimization: Configure, manage, and continuously improve LeadSquared functionalities including lead capture, nurturing, and automation workflows to align with organizational objectives.
  • Data Integrity & Crm Hygiene: Ensure that customer and lead data remains accurate, updated, de-duplicated, and secure. Implement quality control measures across the Crm.
  • Lead Management & Automation: Establish efficient processes for capturing leads, tracking interactions, assigning leads using LeadSquared automation and scoring features, and nurturing them through the sales funnel.
  • Cross-functional Coordination: Collaborate with sales, marketing, and support teams to align Crm campaigns, lead routing, and customer interaction strategies. Act as the go-to resource for Crm guidance.
  • Training & Support: Train internal users on best practices for using LeadSquared. Offer ongoing troubleshooting and support to ensure full platform adoption.
  • Reporting & Analytics: Monitor Crm Kpis like lead conversion, retention rates, email open rates, and customer lifetime value. Turn Crm data into actionable insights and reports for leadership.
  • Customer Journey Strategy: Develop customer journey maps and targeted campaigns using behavior tracking and scoring mechanisms.
  • Compliance & Security: Ensure Crm operations comply with data privacy regulations and internal security best practices.
Required Skills and Qualifications
  • Bachelor's Degree: In marketing, business, IT, or related field.
  • Experience: 2–4+ years of experience managing CRMs or sales operations; experience with LeadSquared is a strong advantage.
  • CRM Proficiency: Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is highly preferred.
  • Analytical Skills: Strong analytical and data-driven decision-making ability.
  • Communication Skills: Excellent communication, training, and cross-team collaboration skills.
  • Attention to Detail: Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.

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