Digital Influencer Marketing Specialist
3 days ago
We are seeking a motivated and creative Influencer Marketing Specialist to join our team. This entry-level role is ideal for someone with up to 3 years of experience who is passionate about influencer marketing and eager to learn and grow in the field.
As an Influencer Marketing Specialist, you will assist in developing and executing influencer marketing campaigns, building relationships with influencers, and analyzing campaign performance to drive brand awareness and engagement.
Key Responsibilities:
- Influencer Partnerships: Develop, manage, and execute influencer marketing campaigns across various social media platforms.
- Influencer Sourcing: Build and maintain a diverse network of micro, macro, and mega influencers to align with the brand's target audience and values.
- Campaign Strategy & Execution: Collaborate with the marketing team to develop influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives.
- Campaign Management: Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
- Data-Driven Decisions: Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
- Trend Identification: Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers to ensure we are always ahead of the curve.
- Content & Creative Collaboration: Work closely with influencers to ensure content aligns with brand messaging and aesthetics, while allowing creative freedom to resonate with their audience.
- Budget & Reporting: Manage influencer marketing budgets, ensuring cost-effective strategies and report on ROI to stakeholders.
Required Skills & Qualifications:
- Influencer Network: Strong existing database of influencers (micro, macro) across various industries and social media platforms.
- Experience: Proven track record of executing influencer marketing campaigns with successful results.
- Social Media Expertise: In-depth knowledge of social media platforms (Instagram, TikTok, YouTube, etc.) and their respective best practices for influencer collaborations.
- Analytical Skills: Ability to analyze data and generate reports to measure the effectiveness of campaigns.
- Project Management: Strong organizational and multitasking abilities with attention to detail.
- Creativity & Communication: Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.
- Team Player: Collaborative and capable of working cross-functionally with the content, creative, and marketing teams.
- Proactive: Ability to work independently, take initiative, and drive new ideas forward.
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field (preferred but not required).
Preferred Skills:
- Experience with influencer marketing platforms and tools (e.g., Traackr, Influencity, AspireIQ).
- Strong understanding of content creation and digital marketing.
- Ability to manage large-scale campaigns and collaborate with global teams.
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