Senior User Retention Specialist

4 days ago

Kolkata, West Bengal, India beBeeRetention Full time ₹ 80,00,000 - ₹ 1,50,00,000

Job Title: Senior User Retention Specialist

Experience Required: 4–5 years

Location: Remote/On-site

Role Overview:

We are seeking a highly analytical and user-obsessed professional to develop and execute comprehensive user retention strategies. This role sits at the intersection of marketing, product, and analytics—responsible for designing and deploying initiatives that increase app usage, session time, and repeat behavior among our existing user base.

You will develop engagement hooks, drive gamified experiences, and build loyalty mechanisms that turn our transacting users into long-term brand advocates. This is a high-impact role that directly supports our goal to grow daily active users (DAU) and monthly active users (MAU), while deepening user-product affinity.

Key Responsibilities:

  • Design and execute user retention strategies that increase DAU, MAU, and session duration.
  • Create gamification-led experiences to drive repeat usage and behavioral stickiness.
  • Develop and implement reactivation workflows for dormant or inactive users.
  • Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users.
  • Leverage in-app behavioral data to understand user intent signals and cross-product affinities.
  • Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.
  • Conceptualize and execute reactivation campaigns for returning users.
  • Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts, and churn recovery rate.
  • Partner with Product and Design to implement in-app features that reinforce engagement (missions, progress bars, badges, etc.).
  • Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals.
  • Optionally explore brand partnerships that offer mutual value to increase app engagement and user delight.

Must-Have Qualifications:

  • Previous experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, D2C, or consumer apps.
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.
  • Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.
  • Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel.
  • Ability to work cross-functionally with Product, Data, Design, and Content teams to deliver seamless execution.
  • Experience in designing and tracking loyalty metrics, engagement frameworks, and reporting dashboards.

Good to Have:

  • Experience in deploying gamified engagement models or behavioral nudges.
  • Exposure to tier 2–4 Indian audiences, especially for vernacular and low-tech segments.
  • Understanding of rewards mechanics (tiers, milestones, missions, cashback logic) and their impact on user behavior.

What Success Looks Like:

  • Increase in returning user base and app re-engagement rates.
  • Consistent improvement in DAU, MAU, and session time.
  • Loyalty mechanisms that drive feature repeatability.
  • Higher adoption of cross-sell products through in-app journeys.
  • Reduced churn and improved reactivation of dormant users.

Reporting to: Chief Business Officer (CBO)

Collaborates with: Product, Brand, Performance Marketing, Data, and Engineering teams.

  • Retention Specialist

    1 week ago

    Kolkata, West Bengal, India beBeeRetention Full time US$ 80,000 - US$ 1,00,000

    Job DescriptionWe are seeking a talented professional to take on a key challenge in our organization: preventing user churn and reactivating lapsed listeners.The successful candidate will be responsible for identifying listeners showing signs of disengagement or a high risk of churning, and developing strategies to retain them.Key ResponsibilitiesAt-Risk...

  • Manager - CRM & Retention

    3 weeks ago

    Kolkata, West Bengal, India Hoichoi Full time

    About hoichoi :hoichoi is the leading on-demand video streaming platform for Bengalis worldwide, offering an exciting array of Bengali Classics, Blockbusters, Documentaries, Short Films, and Exclusive Original Web Series. As the digital vertical of SVF Entertainment – a powerhouse in Indian media with 8 National Awards – hoichoi aims to be the ultimate...

  • Manager - CRM & Retention

    3 days ago

    Kolkata, West Bengal, India Hoichoi Full time US$ 90,000 - US$ 1,20,000 per year

    About hoichoi :hoichoi is the leading on-demand video streaming platform for Bengalis worldwide, offering an exciting array of Bengali Classics, Blockbusters, Documentaries, Short Films, and Exclusive Original Web Series. As the digital vertical of SVF Entertainment – a powerhouse in Indian media with 8 National Awards – hoichoi aims to be the ultimate...

  • Retention Specialist

    3 weeks ago

    Kolkata, West Bengal, India RPSG (FMCG) - Guiltfree Industries Limited Full time

    "Turning First-Time Users into Lifelong Loyalists"Position SummaryA Retention marketing professional will play a critical role in driving digital growth for personal care brands Naturali and Within Beauty. The role requires a data-driven individual with strong execution skills in performance marketing, customer retention, and digital campaign...

  • User Experience Builder

    2 days ago

    Kolkata, West Bengal, India beBeeEngagement Full time ₹ 10,00,000 - ₹ 15,00,000

    Community Engagement SpecialistWe are seeking a highly motivated Community Engagement Specialist to join our team. As a key member of our support staff, you will be responsible for building connections and creating meaningful user experiences.User Support – Assist new users in getting started with our platform, re-engage inactive ones, and provide ongoing...

  • Strategic Customer Retention Leader

    6 days ago

    Kolkata, West Bengal, India beBeeRetention Full time ₹ 90,00,000 - ₹ 1,20,00,000

    Customer Retention SpecialistSoulflower, a leading natural beauty and wellness company, is seeking a skilled Customer Retention Specialist to strengthen its relationship with loyal customers.This role will focus on customer lifecycle management, personalization, loyalty, and repeat purchase growth across digital channels. The ideal candidate will design and...

  • User Experience Specialist

    2 days ago

    Kolkata, West Bengal, India beBeeUserExperience Full time ₹ 3,00,000 - ₹ 4,20,000

    Job Title: User Experience SpecialistWe are seeking a highly skilled user experience specialist to deliver high-quality digital experiences. As a user experience specialist, you will be responsible for creating intuitive interfaces and engaging user interactions.Key Responsibilities:Design user-friendly interfaces and create engaging digital...

  • General Insurance Retention Specialist

    7 hours ago

    Kolkata, West Bengal, India beBeeRetention Full time ₹ 9,00,000 - ₹ 12,00,000

    Job OpportunityWe are seeking a seasoned professional from the general insurance sector to spearhead customer retention initiatives through strategic planning and in-depth analysis. The ideal candidate will play a pivotal role in enhancing retention metrics and elevating the customer experience.Key Responsibilities:Develop and implement effective business...

  • Senior Executive

    6 days ago

    Kolkata, West Bengal, India beBeeRetention Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

    As a key leader in the Employee Health & Benefits domain, you will drive business growth through strategic retention, cross-selling, and upselling initiatives.Location Preference Bengaluru. Mumbai, Hyderabad or DelhiCandidate Brief: Senior Executive – Retention, Cross-sell & UpsellExperienced professional with 10+ years in corporate sales, specializing in...

  • User Interface Specialist

    2 days ago

    Kolkata, West Bengal, India beBeeFrontEnd Full time ₹ 8,00,000 - ₹ 12,00,000

    Senior Front-End Developer PositionWe are seeking a skilled Senior Front-End Developer to join our team and contribute to the creation of exceptional user interfaces.Key Responsibilities:Create wireframes, prototypes, and high-fidelity mockups for web and mobile applications using industry-leading tools.Develop user personas, user journeys, and storyboards...