US Medical Omnichannel Operations/Development IC Lead

2 weeks ago

Bengaluru, Karnataka, India Lilly Full time
Transforming Customer Journeys at Lilly

We're seeking a highly experienced business technology operations and solutions professional to lead the operational execution and continuous enhancement program for our omnichannel recommendation engine platform (ZAIDYN). This platform will drive SF and marketing campaigns for Eli Lilly USA.

Mandatory Requirements:
  • Technical and behavioral skills/qualifications:
    • Bachelor's degree, preferably in Engineering, operations management, or information systems
    • At least 5 years' hands-on experience with leading the execution of complex commercial operations programs, using a wide variety of tools and technologies (Veeva, SFMC, Adobe)
    • Recent experience of at least 1-2 years with integrating AI/ML-driven recommendation engines to automate operations (working closely with data science and IT groups)
    • At least 3+ years with project/program management delivery accountability, and 2+ years with direct people management responsibilities
    • Significant hands-on experience of the digital marketing ecosystem (customer data, analytics, content creation and management, A/B testing etc)
    • Strong understanding of how technology-driven data management and analytics drive better personalized marketing campaigns
    • Experience, with certifications, of leading project management on large marketing programs in Agile/Scrum setups, using JIRA or other relevant platforms
    • Strong communication and change management skills to enable successful delivery in a dynamic environment
  • Preferred qualifications:
    • MBA or Masters degree in Business specializations, esp. in Operations and/or Marketing
    • Advanced certifications in Process Improvement (Lean Six Sigma etc)
    • Product development leadership in digital marketing operations and/or personalization
    • Prior experience with executing (and managing) US pharmaceutical digital marketing operations (how emails, web, P2P channels are used for marketing to doctors) and specific services (Epocrates, Medscape, Doximity etc), either with an agency or through in-house service centers
Lilly's Commitment to Diversity and Inclusion

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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