Digital Marketing Strategist

1 week ago


Mumbai, Maharashtra, India Nykaa Full time
Job Overview

We are seeking a highly skilled Digital Marketing Strategist to join our team at Nykaa. As a Senior Executive in Performance Marketing, you will be responsible for executing and optimizing high-impact campaigns across various digital channels.

You will work closely with cross-functional teams to drive data-driven strategies, enhance user engagement, and maximize return on ad spend. This role is ideal for someone with a deep understanding of digital marketing metrics, analytical thinking, and a passion for scaling brand impact through paid media.

Key Responsibilities:
  • Campaign Management & Execution

Plan, launch, and optimize app-focused paid marketing campaigns across channels like Google Ads, Facebook Ads, Instagram, TikTok, and programmatic networks.

Creative Development

Collaborate with creative and design teams to develop effective ad creatives tailored to different audiences.

Budget Management

Manage the marketing budget to achieve maximum ROI and meet install and revenue targets.

Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 1-3 years of experience in performance or digital marketing, preferably in e-commerce or a fast-paced industry.
  • Proficiency with digital marketing platforms such as Google Ads, Facebook Ads, Google Analytics, and similar tools.
  • Strong analytical skills with experience in data interpretation and performance metrics.
  • Excellent communication and presentation skills.
  • Ability to work in a collaborative, fast-paced environment and manage multiple projects simultaneously.
Benefits:

We offer a competitive salary package, including a base salary of ₹10,50,000, plus additional benefits and bonuses based on performance. If you are a motivated and results-driven professional looking to take your career to the next level, we encourage you to apply for this exciting opportunity.



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