Digital Acquisition Specialist

4 days ago

Gurgaon, Haryana, India beBeeAcquisition Full time ₹ 6,45,600 - ₹ 9,67,200
Job Title: Digital Acquisition Specialist

About the Role:
We are seeking a highly skilled and experienced digital acquisition specialist to join our team. In this role, you will be responsible for managing and scaling search arbitrage activities on platforms like Facebook and various native advertising networks.

Key Responsibilities:
- Execute and manage programmatic media buying campaigns focused on search arbitrage.
- Identify, vet, and collaborate with quality affiliates to expand user base.
- Analyze campaign performance and optimize media buys to meet and exceed ROI goals.
- Drive exponential user growth while maintaining a positive return on investment.
- Stay up-to-date with industry trends and changes in search arbitrage platforms and practices.

Requirements:
- 5+ years of direct experience in media buying, with a proven track record in search arbitrage.
- Demonstrated expertise in buying and monetizing traffic from platforms such as Sedo, Tonic, Yahoo, Media.net, AFS (AdSense for Search), and RSOC.
- Strong analytical skills and hands-on experience in optimizing campaigns for performance.
- Familiarity with various performance marketing models, including CPS (Cost Per Sale) and CPL (Cost Per Lead), with a focus on e-commerce and lead generation campaigns.
- Ability to work effectively in a fast-paced environment and meet aggressive deadlines.
- Excellent communication, negotiation, and relationship-building skills.
- Experience in performance marketing or affiliate marketing is a plus.
- Bachelor's degree in Marketing, Business, or a related field.

What We Offer:
- Opportunity to work with a leading company in the industry.
- Competitive salary and benefits package.
- Collaborative and dynamic work environment.

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