Digital Healthcare Marketing Strategist

7 days ago

Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 20,000 - ₹ 3,00,000
Job Opportunity: Healthcare Marketing Specialist

We are seeking an experienced marketing professional to join our team as a Senior Media Buyer. The successful candidate will be responsible for developing and executing high-performing Google Ads and Meta Ads campaigns in the healthcare industry.

About Us:
Our company is a fast-growing digital marketing agency specializing in scaling healthcare brands. We pride ourselves on delivering measurable ROI through data-driven campaigns tailored to the unique needs of our clients.

Key Responsibilities:
  • Campaign Strategy & Planning: Develop campaign strategies for Google Ads and Meta Ads, including keyword research, demographic targeting, and competitor analysis.
  • Structure campaigns with clear objectives: lead generation, consultations, or brand awareness.

Execution & Optimization:

  • Set up, manage, and optimize campaigns to achieve target CPL, CTR, and ROAS.
  • Implement A/B testing for ad copies, creatives, targeting, and landing pages.
  • Monitor campaign performance daily, troubleshoot underperforming ads, and scale winning ones.

Industry-Specific Compliance & Communication:

  • Ensure ads comply with Google and Meta's healthcare advertising policies.
  • Collaborate with content/design teams to create compliant yet compelling ad creatives and landing pages.

Analytics & Reporting:

  • Leverage Google Analytics, GA4, Meta Ads Manager, and other tools for insights.
  • Prepare weekly and monthly performance reports with actionable recommendations.
  • Maintain deep knowledge of lead quality via CRM integrations.

Requirements:

  • Experience: 2–3+ years of hands-on experience managing high-budget Google Ads & Meta campaigns.
  • Domain Knowledge: Strong exposure to healthcare, aesthetics, dermatology, hair, dental, or wellness advertising.
  • Technical Skills: Expertise in Ads Manager (Google & Meta), Keyword Planner, and advanced targeting. Strong knowledge of GA4, conversion tracking, UTM setup, and A/B testing. CRM integration and lead flow optimization understanding.
  • Analytical Skills: Ability to read data, spot patterns, and make performance-driven decisions.
  • Compliance Mindset: Understanding of healthcare ad restrictions, ethical marketing practices, and regulatory guidelines.

What We Offer:

  • Competitive salary negotiable for the right candidate.
  • Fast-paced, growth-oriented work environment with a young and energetic team.
  • Exposure to cutting-edge healthcare marketing strategies and international campaigns.

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