Healthcare Digital Marketing Professional

4 days ago

Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 2,50,000 - ₹ 3,50,000
Job Opportunity: Performance Marketing Specialist in Healthcare

We are seeking a skilled and results-driven Performance Marketing Specialist to plan, execute, and optimize paid campaigns across digital platforms for healthcare services.

The ideal candidate will have expertise in patient acquisition funnels, healthcare compliance, and trust-driven campaign optimization that deliver measurable ROI.

Responsibilities:

  • Plan and manage paid campaigns on Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.
  • Drive patient leads, appointments, and brand visibility for clinics, hospitals, doctors, or telehealth services.
  • Conduct keyword research, audience targeting, and competitor analysis specific to the healthcare industry.
  • Analyze campaign performance (CTR, CPL, ROAS, Patient Acquisition Cost) and provide weekly/monthly reports.
  • Optimize landing pages, ad creatives, and funnels for conversion rate improvement.
  • Collaborate with content and design teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines.
  • E nsure all campaigns comply with healthcare advertising regulations (Google's healthcare ad policy, Meta restrictions).
  • Implement remarketing & retargeting strategies to engage potential patients.
  • Manage budgets effectively to maximize ROI while minimizing Cost per Lead (CPL).
  • Stay updated on healthcare digital marketing trends, tools, and compliance policies.

Requirements:

  • Bachelor's/Master's degree in Marketing, Business, or a related field.
  • 2–5 years of experience in performance marketing, preferably in healthcare or medical services.
  • Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
  • Experience with lead generation, funnel optimization, and conversion tracking.
  • Understanding of healthcare patient journey & compliance norms.
  • Excellent analytical skills and ability to interpret campaign data into actionable insights.
  • Strong communication and collaboration skills.

Preferred Skills:

  • Certification in Google Ads / Facebook Blueprint.
  • Experience with healthcare CRM or patient management systems.
  • Knowledge of marketing automation platforms (HubSpot, Zoho, Mailchimp).
  • Ability to handle multi-location healthcare campaigns (clinics, hospitals, doctors).

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