Trade Marketing Specialist
3 weeks ago
Drive Market Presence with Data-Driven Insights
Red Bull India is seeking a Trade Marketing Specialist to play a pivotal role in driving market presence by leveraging deep analytical insights. The ideal candidate will extract, synthesize, and translate data from various sources into actionable strategies for volume growth, distribution enhancement, and executional excellence.
Key Responsibilities:
- Analyse internal and external data sources, including depletion figures, SAP reports, time and attendance, and Nielsen data, to formulate a strategic action plan for driving key business KPIs.
- Enhance engagement and evolve systems through regular interaction with service providers to build a robust and effective infrastructure that minimizes planning lead times and optimizes front-end execution.
- Deploy and oversee channel investments for premium in-store executions, coordinating with cross-functional teams to ensure cohesive efforts.
- Foster increased customer engagement by establishing, monitoring, and driving business KPIs, ensuring precise reviews, and developing incentive mechanisms.
- Contribute to RTM strategy optimization in alignment with the AB1 consumer target, including rationalization and frequency mapping.
Requirements:
- Bachelor's degree in management with a specialization in Sales, Trade Marketing, or Analytics.
- 3-4 years of relevant experience in a similar role within the FMCG/Retail industry.
- Strong analytical skills with the capability to integrate information from diverse sources into comprehensive, actionable insights.
- Excellent interpersonal skills with a proven track record of effective cross-functional collaboration.
- Strong communication skills with a consultative approach to stakeholder engagement.
- Proficiency in various software tools for data extraction, analytics & insight visualization.
About Red Bull:
Red Bull is a global company that gives wings to people and ideas. We are driven by an entrepreneurial mindset and a passion for innovation. We are seeking a Trade Marketing Specialist who shares our values and is excited about the opportunity to drive market presence and contribute to our success.
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