Senior Marketing Specialist

3 hours ago

Nagpur, Maharashtra, India beBeeMarketing Full time ₹ 35,00,000 - ₹ 40,00,000

About the Role:

Drive strategic planning, execution, and oversight of Indian marketing programs for GF Piping Systems division. Develop campaigns and programs to build sales pipeline, nurture leads, and convert to orders.

The ideal candidate will use experience, skills, and enthusiasm to organize tradeshows and events, digital marketing campaigns, develop and localize content, and ensure successful market lead qualification and nurturing.

Responsibilities include developing, implementing, and managing day-to-day marketing activities across all channels and platforms under regional guidance.

Establish go-to-market strategies for GF Piping Systems, inclusive of Business Unit product marketing and segment-focused marketing.

Track and drive marketing leads through the sales process and report status/results regularly.

Monitor and analyze marketing program effectiveness and performance regularly.

Coordinate marketing activities with Marketing, Communications, and Sales Enablement.

Manage events and trade shows.

Research/make recommendations on regional media partners and industry associations for digital marketing, sponsorships, co-branded email, and other creative means to reach online audiences.

Proactively support effective internal communications and external communications including public relations to drive exposure of GF Piping Systems and key focus market segments.

Develop case studies and thought leadership stories as well as articles for internal newsletters that drive demand for our solutions and perceived leadership in the country.

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