Senior Front-End Performance Marketing Specialist

1 day ago

Nagpur, Maharashtra, India beBeeSpecialist Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Overview

Senior Front-End Architect – Paid Media Funnel Specialist

Remote

Full-Time Contract (Long-Term)

About the Opportunity

Transform cold traffic into warm leads and booked vacations through fast-loading landing pages, clear offer flows, and mobile-first UX.

The right candidate will own front-end stack development: landing page builds, tracking logic, performance optimization, and rapid test deployment.

Key Responsibilities
  • Build and optimize high-performing, mobile-first landing pages using React, Next.js, and TailwindCSS
  • Design and implement reusable codebases for scalable ad campaign deployment
  • Lead event tracking integration including Google Analytics 4, Meta Pixel, Meta Conversions API, and TikTok Pixel
  • Ensure consistent conversion paths through integrated lead capture and Authorize.net forms
  • Monitor and enhance Core Web Vitals (LCP, CLS, INP)
  • Capture and persist UTMs, session data, hidden field values, and cookie handling for accurate attribution
  • Verify all event tracking for paid traffic paths (clicks, form fills, payments, call-to-actions)
Required Experience
  • 6+ years front-end experience with React, Next.js, and TailwindCSS
  • Supported $1M+/Month in paid traffic across landing pages or conversion systems
  • Direct experience integrating event tracking with GA4, Meta Pixel, CAPI, and TikTok Pixel
  • Proven track record of building or managing mobile-first funnel infrastructure
  • Familiarity with attribution troubleshooting, event QA, and UTM capture
  • Strong communication skills with experience working in async, remote environments
  • Must have supported pages directly tied to Facebook, Google, or TikTok campaigns
  • Must be able to demonstrate tracking, performance, and CRO optimization work
  • Must understand the full post-click funnel from ad to call center or checkout
Preferred Qualifications
  • Experience with session replay tools like Hotjar or PostHog
  • Familiarity with landing page frameworks, rapid testing systems, or component libraries
  • Experience leading or mentoring devs in performance marketing settings

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