Executive Marketing Director

11 hours ago

Gurgaon, Haryana, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 2,61,00,000

Job Opportunity:

Strategic Marketing Leadership

This is a pivotal role in shaping and executing the overarching, integrated marketing strategy.



About The Role

You will be accountable for driving impactful, integrated marketing initiatives based on consumer, market, and performance insights aimed at bolstering organisational growth and success.



Responsibilities:

  • Lead Brand Development: Oversee the development, execution, and continuous refinement of the brand strategy.
  • Brand Strategy & Positioning: Maintain a comprehensive brand strategy that aligns with organisational goals; embed the new positioning framework, ensuring that the brand’s vision, values, and positioning are effectively communicated to drive brand awareness, consideration, and loyalty.
  • Brand Performance Metrics: Monitor and analyse brand metrics to assess the effectiveness of brand strategies extracting actionable insights to inform strategic planning.
  • Market Analysis: Utilise research to understand market trends, customer behaviours, and competitive landscape.
  • Strategic Planning: Collaborate with cross-functional teams to integrate brand strategy into business plans and marketing initiatives.
  • Audience Segmentation: Lead target audience analysis, translation into strategic media buying audience and assessment of long-term customer value.
  • Integration and Change Management: Lead the integration of the creative brand platform across customer and member marketing communications, and embedding into the wider business - Propositions, Servicing and Digital.
  • Leadership and Development: Passionate people leader with the ability to lead, coach and develop a high performing direct report.

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