Chief Storyteller

2 weeks ago

Mumbai, Maharashtra, India beBeeCommunication Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Corporate Communications Expert

We are seeking a skilled Corporate Communications Expert to oversee the execution of media and corporate communication strategies, ensuring content alignment and curating narratives that support our objectives. This role plays a pivotal part in managing media engagement, storytelling, and implementing strategic communication plans.

Key Responsibilities
  • Brand Strategy:
    • Track key brand performance indicators such as awareness, perception, and recall.
    • Analyse trends, customer insights, and competitive benchmarking to enhance brand equity.
    • Conduct customer satisfaction surveys and compile reports to align branding strategies with customer expectations.
    • Aid in micro-market feasibility studies to assess brand positioning in specific regions.
  • Campaign Execution:
    • Support the execution of 360-degree branding campaigns at national and regional levels.
    • Assist in Employee Value Proposition (EVP) campaigns to enhance employer branding.
    • Coordinate the creation of brand assets such as brochures, presentations, videos, and merchandise.
    • Assist in planning and executing brand activations, exhibitions, and roadshows in collaboration with event partners.
  • Customer-Centric Branding Initiatives:
    • Ensure branding consistency across customer interaction points, including offices and sales touchpoints.
    • Implement attire guidelines, under-construction branding norms, and channel partner branding.
    • Support branding processes related to customer possession experiences, including welcome kits and branded packaging.
    • Contribute to call centre branding initiatives to align customer interactions with brand communication standards.
  • Brand Assets:
    • Maintain consistency across corporate communication materials such as company profiles and presentations.
    • Develop internal branding materials and corporate brochures.
    • Collaborate with internal teams to enhance brand storytelling through content and multimedia assets.
  • Brand Partnerships:
    • Identify potential brand collaborations and sponsorship opportunities.
    • Evaluate sponsorship opportunities that align with brand values and target markets.
    • Coordinate participation in industry awards, real estate summits, and networking events.
    • Support co-branded campaign initiatives with strategic partners.
    Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field.

Work Experience: Range of years - 14-22 Years. Preferred Industry: Experience in branding, marketing, or corporate communications.

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