Haircare Category Specialist
4 days ago
At Plum, we're committed to crafting innovative beauty products that truly resonate with our customers. By combining research-backed actives with the chemistry of botanical ingredients, we create formulas that set us apart.
We're driven by a strong leadership and investor team, focused on building value for people, the planet, and profit-sharing participants.
The brand is centered around a simple yet powerful message: 'We have chemistry - with each other, with our product & especially with our customer.'
Purpose: Drive growth & build the haircare category
Key Performance Indicators:
- Brand performance on sales channels (revenue, growth, market share)
- Branded keyword searches on Google & channels (Amazon, FK, Nykaa, Q-com)
- New launch contribution to overall business
- Category NC – Discount, COGS%, DTCM & Media spends
Responsibilities include:
- Drive profitable sales & growth for the brand across channels – Marketplaces, Retail & website to identify opportunities of growth
- End-to-end responsibility from planning to execution on all brand building inputs – Influencer marketing & Media deployment
- Budget for, manage the execution of, and track the success of all our marketing programs across media & influencer metrics, as well as channel metrics
- End-to-End Responsibility of New Product Development – Scoping trends to determine what NPDs we need to launch when, working with stakeholders to take it from concept to launch
- Building a business case for new launches & planning their go-to-market across relevant channel
- Work with supply chain stakeholders to ensure forecasting accuracy & fill rates across all channels
- Actively seek out new avenues to drive growth for the category
Requirements:
Preferred:
- MBA graduate with good academic record
- Previous experience in channel (KAM)/growth/category/brand building roles in D2C or FMCG companies
Mandatory:
- At least 2-3 years of post-MBA work experience in the marketing function OR 4-5 years pre-MBA work experience
Location: Thane, Mumbai
-
Haircare Business Growth Specialist
6 days ago
Thāne, Maharashtra, India beBeeCategory Full time ₹ 15,00,000 - ₹ 25,00,000Job Description:The role of a Category Manager is crucial in driving growth and building the haircare category by achieving key performance indicators.This includes brand performance on sales channels (revenue, growth, market share), branded keyword searches on Google and other channels, new launch contribution to overall business, and category metrics (NC...
-
Category Manager
5 days ago
Thāne, Maharashtra, India Plum Full timePlum is one of India's science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: 'We have chemistry - with each other, with our...
-
Category Manager
2 days ago
Thāne, Maharashtra, India Plum Full time ₹ 5,00,000 - ₹ 10,00,000 per yearPlum is one of India's science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: 'We have chemistry - with each other, with our...
-
Category Manager
6 hours ago
Thāne, Maharashtra, India Plum Full timePlum is one of India's science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: 'We have chemistry - with each other, with our...
-
Category Growth Specialist
7 days ago
Thāne, Maharashtra, India beBeeGrowth Full time ₹ 9,00,000 - ₹ 12,00,000Job OpportunityPlum, a leading beauty brand, seeks an ambitious professional to drive growth and build the haircare category. The ideal candidate will have expertise in marketing, business development, and supply chain management.The role requires strategic planning, execution, and tracking of marketing programs across various channels. Experience with new...
-
15h Left Category Manager
7 days ago
Thāne, Maharashtra, India Plum Full timePlum is one of India's science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: 'We have chemistry - with each other, with our...
-
Product Growth Manager
2 hours ago
Thāne, Maharashtra, India beBeeBeauty Full time ₹ 10,00,000 - ₹ 15,00,000Job DescriptionWe are a science-driven, premium beauty brand with a strong portfolio of skincare and haircare products. We combine research-backed actives with the chemistry of botanical ingredients to create formulas that resonate with our customers.Our leadership team is driven by a focus on building value for people, the planet, and our...
-
Beauty Marketing Specialist
4 days ago
Thāne, Maharashtra, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 35,00,000Job OverviewAt our company, we're looking for a skilled professional to drive influencer marketing campaigns that set us apart in the market. The ideal candidate will have experience in marketing project management, brand management, or influencer marketing and be passionate about the D2C or beauty industry.About UsWe are a leading premium beauty brand with...
-
Head of Brand Marketing
2 days ago
Thāne, Maharashtra, India Plum Full timeAbout Us: Plum is one of India's science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: 'We have chemistry - with each...
-
Manager - Influencer Marketing
2 days ago
Thāne, Maharashtra, India Plum Full time ₹ 1,04,000 - ₹ 1,30,878 per yearAbout Us:Plum is one of India's science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: 'We have chemistry - with each other,...
