Category Growth Specialist

6 days ago

Thāne, Maharashtra, India beBeeGrowth Full time ₹ 9,00,000 - ₹ 12,00,000
Job Opportunity

Plum, a leading beauty brand, seeks an ambitious professional to drive growth and build the haircare category. The ideal candidate will have expertise in marketing, business development, and supply chain management.

The role requires strategic planning, execution, and tracking of marketing programs across various channels. Experience with new product development, budget management, and team collaboration is essential.

  • Key Responsibilities:
  • Drive profitable sales and growth for the brand across channels – Marketplaces, Retail & website to identify opportunities of growth
  • End-to-end responsibility from planning to execution on all brand building inputs – Influencer marketing & Media deployment
  • Budget for, manage the execution of, and track the success of all our marketing programs across media & influencer metrics, as well as channel metrics
  • End-to-End Responsibility of New Product Development – Scoping trends to determine what NPDs we need to launch when, working with stakeholders to take it from concept to launch
  • Building a business case for new launches & planning their go-to-market across relevant channels
  • Work with supply chain stakeholders to ensure forecasting accuracy & fill rates across all channels
  • Actively seek out new avenues to drive growth for the category

Requirements:

  • MBA graduate with good academic record
  • Previous experience in channel (KAM)/growth/category/brand building roles in D2C or FMCG companies
  • At least 2-3 years of post-MBA work experience in the marketing function OR 4-5 years pre-MBA work experience

Location: Thane, Mumbai

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