Consumer Insights Lead

1 day ago


Guntur, Andhra Pradesh, India beBeeInsights Full time ₹ 1,20,00,000 - ₹ 1,50,00,000
Job Title: Senior Manager/Associate Vice President - Consumer Insights

We are seeking a dynamic and analytical leader to join our Research & Strategy team. This role is critical in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights.

You will act as the bridge between the quantitative research team, qualitative researchers, and the programming strategy function — synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

Key Responsibilities:

  • Lead the analysis of audience data using industry-standard measurement tools such as BARC and internal analytics platforms.
  • Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms.
  • Integrate quantitative data with qualitative research to build a 360-degree understanding of audience behavior.
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.

Requirements:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • 12+ years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.


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